Josh Greasley

“Good financial advice isn’t about numbers – it’s about earning trust and giving peace of mind.”

I was about 12 years old, working my first summer job gardening, when I dropped a £20 note and lost it. That sick feeling in my stomach taught me something no textbook ever could – money isn’t abstract. It’s real, and it matters. That lesson has never left me.

I came to financial planning through a winding road. After graduating from Royal Holloway University, I found my feet as a protection specialist adviser – and discovered I loved speaking to people and helping them. That curiosity led me to wealth management, and the moment it clicked was in the Mattioli Woods Financial Adviser Academy, shadowing my mentor in a client meeting. I knew then this was exactly where I wanted to be.

What drives me most isn’t any single area of planning – it’s people. Every client brings their own personality, communication style and concerns. My job is to adapt, listen closely and translate what can feel like a complex financial world into something clear, relevant and genuinely useful. That’s what I find fascinating.

Trust is everything in this work, and I try to earn it the honest way. Early on, I met an older couple referred through an accountant who were looking to invest. The husband was visibly uncomfortable with the idea. Despite pressure from others in the room to proceed, I stepped back and told them, honestly, that investing probably wasn’t right for them. I pointed them towards maximising their cash Individual Savings Account (ISA) allowances instead – something they could do themselves, at no cost. It wasn’t a deal for me. But it was the right call, and they were genuinely grateful. That’s the kind of adviser I want to be.

More recently, I worked with a business owner who was feeling anxious about his personal finances, particularly around a Power of Attorney for his mum. After our meetings, I could see the tension leave him. He had a plan. He understood it. That shift from worried to settled – that’s what good planning looks like.

What I want for every client is peace of mind and flexibility – the knowledge that there’s a solid, long-term plan in place, that the right tax wrappers are being used effectively, and that if life changes, the foundations are there to adapt. Whether that’s Inheritance Tax (IHT) planning, investment strategy or protection, I’m here to make sure you understand what you have, why it’s structured the way it is, and how it’s working for you – without the day-to-day worry.

I’m prompt, approachable and straightforward. I respond quickly because I know that questions left unanswered create stress, and reducing that stress is part of my job.